Hawaiian Lifeguard Association


HLA watches feature a stainless steel case, bezel and case back, with screw crowns and case backs to ensure water resistant up to 200 meters (656 feet), with a highly scratch resistant K1 crystal, thick Swiss Superluminova lume on hands and indices for easy reading all night long, and powered by a dependable Japanese quartz three-hand and date movement. The result is the most precise timekeeping in some of the world’s most dangerous lifesaving situations, where every second counts.  The brand is manufactured in a dust-free clean-room that imparts a quality level not usually found in watches at this price point.  These watches are rugged and designed to take the beating and remain unscathed and watertight, even through the pounding of the massive Hawaiian surf. 

These timepieces from Time Concepts were developed with input from a couple of HLA legends, two of only three people that have won both prestigious Hawaiian Waterman Awards, resulting in watches that exceed their demanding standards.